Marketing German Food for Christmas
Saturday, December 24th, 2011Before making my final trip to the supermarket this morning (most shops close at 2 p.m. today) to return some deposit bottles (Pfandflaschen) from last night’s birthday party, I took a photo of the ones called Weihnachtsbier.

Weihnachtsbier from Germany
Of course, it featured Santa on its label for a manly touch. I would have put an image of the Christkind on it. The beer itself was very good.
Next we picked up some items from the bakery, where Adventsbrot was featured.

Adventsbrot from Germany
I did not make it all the way to the meat counter in the back or I might have spotted some Heiligabend Wurst.
Facts:
In Germany, there are 1250 different kinds of beer, 300 different types of bread and 1450 types of cold cuts/sausages. This leaves a lot of room for branding.
By the way, 89% of the Germans like to spend Christmas Eve at home with the family.





