This past Thursday, we had to take our 11th grade son to the Frankfurt Airport for his flight to Johannisburg.
On the way from the Parkhaus to Terminal 2, we encountered these signs many times.
At first glance, the i in Squaire looked like a misspelling. But then I noticed the term New Work City, also a play on words, I’d suppose.
The airport is dotted all over with these signs making it a real linguistic eyesore. But I am sure we all will get used to it.
Visit The Squaire website for more information.
My dream is we are working within many international groups there. “Times Square”? “Just in time”? Our main task is “flying”.
This new addition is impressive and bound to attract a lot of new business.
But their name choice is another matter…