Before my husband left this morning, I was humming a bit of Gangnam Style to myself. “I refuse to watch this”, he retorted. Only after I explained that PSY’s piece of music is a mocking of the rampant consumerism taking place in Gangnam, the richest and most expensive suburb of Seoul, did he show some interest.

Yes, Gangnam never sleeps. The young and rich are out cruising the streets at night in designer suits and Armani glasses. As one Korean expat noted, “You see more German cars in Gangnam than on German roads”.

Gangnam’s boom took place in the late 1990s with real estate prices rising to an all-time high. Now add designer shops, chic restaurants, high-class hotels, reputable cram schools, and young people with money to this.

PSY himself was born into a rich Gangnam family and I find it interesting that he now would take a swipe at his own class of people.

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