There seems to be a new trend – adding quotation marks to rather simple items such as in “cheese” burger. This would imply that the burger is made with something else than real cheese on top.
Well, some Germans like to add apostrophes to ads, e.g. steak’s, T-shirt’s, etc.
See the cheese burger ad for yourself on The Guardian.
For now, Guten Appetit!, and all the while wondering, what kind of topping this could be…